Posted on September 26 2017
This month, we’re introducing a new series on our blog where we showcase our favourite brands called MSM Brand Spotlight. There are so many great skincare and makeup brands out there, and we want you to know about the crème de la crème of everything from luxury and high street brands to pharmacy ones.
We’re kickstarting this series with a brand that’s still new here in India, but has made its way into our boxes in the past - Soap & Glory.
The world needs more pink, more fun, and more cruelty-free cosmetic brands. Soap and Glory is a British beauty that brand burst onto the scene in 2006. They describe themselves as Fun, Fresh, Fearless, Fantastic. With their vintage chic aesthetic, and their playful product names, this unapologetically pink brand boasts beauty, skincare, and bath and body products for everyone from your grandmother to your young cousin.
In the words of Marcia Kilgore (founder of the brand) "I was .... walking down the street in London one day and I thought about the genius of the British high street and also the popularity of the tabloids. I decided then and there that I should roll the tabloids and affordable cosmetics into one - I thought The Land of Soap and Glory would be great! I figured that if you have a great formulator you have a top product with great packaging at a more affordable price". Soap & Glory was founded in 2006, and sold eight years later in 2014 to British high street retailer Boots.
Amongst their best-selling products is The Righteous Butter, a body butter that contains shea butter and aloe vera to soften and moisturise, voted Britain’s best body butter. Not to mention it smells like a dream, with Soap & Glory’s trademarked Original Pink scent. It’s close relative, The Righteous Butter Lotion is an Elle Beauty Award recipient, with all the goodness of the body butter, as well as cocoa butter, rosehip and almond oil, and vitamin E. Oh, and it smells good too. Like a pink cloud of fairy-floss, complete with peach, vanilla, bergamot, and sandalwood.
Soap & Glory broke into the Indian market when Sephora first opened its doors in Delhi in 2013. While there are currently thirteen Sephoras across the country today, including the newly opened one in Chandigarh, Soap & Glory products are also available on Amazon India and Flipkart.
To get you started, here are three Soap & Glory products we can’t get enough of, and you HAVE to try:
1 SUGAR CRUSH BODY SCRUB
The ingredients are to die for - brown sugar, sweet lime, almond oil and macadamia grains and it does an amazing job in exfoliating to reveal baby soft skin.
2 SEXY MOTHER PUCKER™ XL
A lip plumping gloss that leaves your lips tingling while they plump. Like all Soap & Glory products this smells amazing!
3 WHIPPED CLEAN SHOWER BUTTER
A super luxurious shower butter, it adds some serious moisturising to your shower routine leaving you with baby soft skin.
Soap & Glory is available in all Sephora stores in India, and online on Amazon.in as well as on flipkart.com