Love is in the air - or is that your perfume I smell?

Posted on February 16 2015

Perfume is the most intense form of memory!

 Memories of people we know, seasons, food and nature are etched in our subconscious through the smell we associate with them. Emotions are rekindled, we fall in love and rediscover our world all over again..

 The pleasant whiff of perfumes that instantly uplifts us when we enter a departmental store, the aroma of buttery popcorn while enjoying a movie and the unbeatable smell of coffee brewing!

 Talking of smell, have you ever wondered what it takes to create that perfect fragrance you just can’t quit wearing?

 

The answer is not simple. Perfume compositions are created by an expert perfumer - also sometimes referred to affectionately as a Nose due to their fine sense of smell and skill in producing olfactory compositions.

 

The perfumer is effectively an artist who has in-depth training on the concepts of fragrance aesthetics and who is capable of conveying abstract concepts and moods with fragrance compositions.

 At the most rudimentary level, a perfumer must have a keen knowledge of a large variety of fragrance ingredients and their smells, and be able to distinguish each of the fragrance ingredients whether alone or in combination with other fragrances. As well, they must know how each ingredient reveals itself through time with other ingredients. How very interesting is that!

 

 (Thierry Wasser, the "nose" at Guerlain, reputedly one of the highest paid in the world)

MSMBox has partnered with All Good Scents, started by one such “Nose”, whose inspiration and dreams have found shape and fragrance in the form of treasured fragrances and versatile perfumes both for Him & Her.

Discover your fragrance vials and shopping vouchers from All Good Scents in your February MSM Box.

 

 

 

For more details, please visit: www.allgoodscents.com

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